Oliver Reichenstein studied Philosophy in Basel and Paris. He worked as brand consultant for Interbrand Zintzmeyer & Lux for four years. In 2003, he moved to Tokyo where he founded his design agency, Information Architects (iA). Today, iA is one of the leading voices in screen design with offices in Tokyo, Zurich and Berlin. iA creates websites for a series of high traffic news sites, including Tages-Anzeiger, ZEIT ONLINE, Krone.at. In 2010, iA released its first in house product, iA Writer for Mac and iPad, setting new standards for writing on touch screen devices.